Prerequisite
The account uses a platform or environment your product depends on.
For B2B technology companies
Start with your ICP. Kaiju watches for technology, hiring, leadership, and company changes that can make an account worth a rep’s attention.
Product fit
Combine your ICP, technology requirements, and the changes your reps care about.
Three kinds of fit
The account uses a platform or environment your product depends on.
A competing or incumbent technology is visible.
The surrounding stack makes your product more relevant.
The rep view
Example account
meridian.example
Company size, region, and market fit the selected ICP.
Required environment detected.
Complementary platform detected.
Incumbent technology is visible and ready for rep review.
GTM plays
Find accounts where an incumbent is visible.
Find accounts using the platforms your product complements.
Start with accounts that fit your ICP and have relevant recent signals.
Related solutions
Each team brings a different offer, ICP, account universe, and sales motion. Open another solution to see which evidence and signals shape its workflow.
Combine CRM context with external signals, keep first-party activity in view, and preserve ownership of the sales record.
See the solutionWatch for the technical changes your specialists know how to solve and surface the accounts where timing changed.
See the solutionPut the right accounts in front of reps
See which accounts fit, what changed, and the evidence behind it.
Analytics preferences
Analytics helps Kaiju understand which pages and actions are useful. Marketing tracking can identify business visitors for follow-up. Essential storage remains available either way.
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