| Product center | Account decisions across Fit, Signals, Filters, Dynamic Lists, Priority, Account, People, Action, and Evidence. | Website technology detection, technographic lead generation, domain enrichment, contact/company context, website alerts, and API access. |
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| Technology evidence | Technical observations are retained with source and time, then interpreted through seller-specific signal definitions when they carry sales meaning. | Wappalyzer identifies technologies from public website fingerprints including HTML, scripts, headers, cookies, and other indicators. |
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| Changes and timing | A technology change can become one Trigger signal among hiring, leadership, funding, company events, buyer behavior, and CRM-derived evidence. | Website Alerts monitor selected sites for stack changes, migrations, new tools, and timing signals that can drive outreach. |
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| List enrichment | An imported or CRM-sourced account universe can be researched, filtered, and maintained through Dynamic Lists as evidence changes. | Domain-list enrichment adds detected technologies, company details, contact coverage, traffic signals, and other selectable fields for segmentation and routing. |
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| Dynamic membership | Dynamic Lists preserve a saved definition, candidate universe, refresh history, current membership, and why each account matched. | Wappalyzer supplies lookups, lead lists, enrichment outputs, and website alerts; downstream systems decide how those outputs alter durable account membership and priority. |
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| Evidence model | Source, observation time, freshness, confidence, coverage, conflicts, and unknown states remain part of the account explanation. | Lookup and data products expose technology verification dates and selected company/contact/traffic fields. Test the provenance and uncertainty requirements that matter for your own workflow. |
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