| Starting point | Start with what you sell, your website or specialty, existing customers, a CRM, or CSV. Kaiju uses those inputs to help refine the ICP and decide which Signals are worth watching. | Trayo can start from a goal, company, account list, contact list, or market idea, then search for companies and people and qualify the audience. |
|---|
| ICP and qualification | ICP fit stays explicit and separate from timing. Company characteristics, technology, people, geography, and other supported criteria can define who belongs before signals change priority. | Trayo says it learns the product and ICP, can filter poor fits, search the market, and prioritize accounts using fit, intent, stakeholders, and account scoring. |
|---|
| Signals | V1 Signals record supported, evidence-backed changes. Buying Window scoring is planned beyond V1; a Signal does not establish budget or an active buying project. | Trayo markets 300+ continuously monitored buying signals, including hiring, leadership, funding, expansion, renewal-risk, champion moves, and other intent or timing events depending on plan. |
|---|
| Account sets and priority | V1 provides explicit Lists, supported fact filters, Research and Signals. Dynamic Lists with automatically changing membership and automated Fit/Priority scoring are planned beyond V1. | Grow and Enterprise plans include top-account prioritization and account scoring; Enterprise adds market mode, territory scoring, propensity scoring, and trending accounts. |
|---|
| Research and evidence | Company conclusions keep sources, observations, dates, corroboration, confidence, coverage, conflicts, and unknowns available for inspection, including deep website and technology research. | Trayo emphasizes explainable event-level timing signals and combines public, licensed, integration, and customer data into signal summaries, relevance assessments, contact recommendations, and outreach drafts. |
|---|
| People and action | Kaiju connects the account to relevant people and buying-group context, while keeping outreach and autonomous execution downstream of the evidence and decision model. | Trayo identifies buying groups, surfaces stakeholders, recommends plays, drafts outreach, and offers agentic workflows on team plans. |
|---|
| CRM role | CSV import and export are available today. Growth and Team add webhooks and automated delivery. Twenty is the priority CRM integration and remains in development. | Trayo supports Slack, webhooks, and email on team plans, with Salesforce and API access on Enterprise; its privacy policy also describes receiving data from connected third-party platforms. |
|---|